Classically speaking, rhetoric is defined as how an act of speech can impact an audience. Unlike Aristotle’s time, we’re no longer employing rhetoric as a means to defend or protest Democracy or any other political implication. Present-day definitions of rhetoric have been broadened by the scope of technology–specifically, the internet.
As Garth from Wayne’s World teaches us: “LIVE IN THE NOW, MAN!”
So now rhetoric is also defined by not only text, but images and other forms of media as well. Affordances have now become a quantifiable aspect of a person’s everyday life. Rhetoric has now surpassed the point of existing as a physical entity. It”s everywhere, because through the means of the Web, we are everywhere (so-to-speak). If it’s all around us, then it’s bound to have a massive impact on us, right? As of 2009, it has gotten to the point where rhetoric reshapes what it fundamentally means to be a human being. This scares the hell out of me, personally.
With rhetoric encompassing so much power, what are the stakes?
For example:
http://www.wordcircuits.com/gallery/sandsoot/
Click the link above and check out this poem, The Ballad of Sand and Harry Soot. This specific “online poem” is what I’m analyzing for a rhetorical web project.
The particular stake that I feel holds the most leverage for me in regards to this website is (generally speaking) the way it redefines what poetry is. By way of representing a poetic work through a fundamentally HTML based site with embedded images, it dramatically alters the means by which most individuals view poetry. I’m not saying there isn’t good and bad aspects to this. Some (more, new wave-web-savvy) folks might, in fact, prefer this new means of representing poetry. Personally, I’m not too sure about it.
In this new online format, the poem is no longer a “spontaneous overflow of feeling” as William Wordsworth stated in his Preface to Lyrical Ballads. The poem exists as something deliberate and prepared. Especially in regards to the detailed color-coding assigned to each page and layout–there was much time and consideration put into this piece.
This may sound like a contradiction, but it leads to my other point. Does all the details of the page itself, the codes, the decorum–does it take away from the actual meaning of the poem itself? Do all the colors, images, linking-system deny the poem of any deeper meaning? Or does it ultimately further the meaning? I suppose there’s a fine line between showing metaphor and intricately weaving metaphor between your words. I plan to discuss this further in a much longer and much more detailed blog post.
If anyone out there has an opinion they would like to share on this topic of discussion, I would gladly accept it. After all, all this rhetorical business doesn’t just affect the parts, but the whole.
